Who is the "cash for houses" target market?

People often think that cash for houses companies are too good to be true.  Why would they pay cash for houses that no one else wants?  And who are the people who they are trying to tempt to sell their houses?

Cash for houses companies are looking for people who want to sell their houses now and there and have the cash immediately.  They target people who have been declared bankrupt, people whose listing has ended, those who are getting divorces and those with homes in probate.

Cash for houses companies also likes to focus n people who have homes in foreclosure.  These companies specialise in buying foreclosure homes and will often make a move to buy them just before the foreclosure proceedings reach finality.

In America, foreclosure proceedings do vary from state to state. In mortgage use states, owners can often stay in the house for up to almost a year.  In trust deeds states, however, the trustee sellers will give a seller around four months before he or she needs to vacate.  There will be some redemption period on all states though.  This gives the seller the right to stay in the house while they try to come up with the money.  They will not only have to pay their mortgage now but also the foreclosure costs, missed payments and back interests in order to get back control of the property.

Now you can imagine why these home owners often turn to cash for houses companies to help them out of their predicament.  Many US states also insist that cash for houses companies give sellers certain disclosures on equity purchases.  If the cash for houses companies fail to do this they can often face lawsuits, fines or even a revocation of the sale.

To be able to work at a cash for houses company you would have to have the type of personality who doesn’t mind taking advantage of others misfortune and possibly even putting them and their family out on the street.  Most specialists would obviously say that business is business and sellers who don’t pay their houses deserve what they get, even if its only 10 per cent of what the property is worth.  Others get past this ethical hurdle by tricking themselves and starting to believe that they are really helping the home owners.  They will often feign compassion and say they want the current home owners to be spared of any further embarrassment.

Now, no one plans to pursue a property foreclosure.  Buyers are all picturing idyllic houses with white picket fences that they will raise their children in and grow old in.  Why do sellers then go into foreclosure an get contacted by cash for houses companies?  They might get fired or lose their job because of illness, they might be divorcing or simply have too much debt.  If you are in this position and you are considering a cash for houses company, please consider all your other options first.

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